The Matzo Switcheroo

Matzo

 

Just read an interesting article. 100 people were blindfolded and asked to try a new type of regular white matzo. They weren't told that the box was made out of matzo and the "matzo" was made out of cardboard:

 

A. 23 of those surveyed noticed no difference whatsoever
B. 58 people praised the new matzo as being more flavorful and easier to digest
C. 6 remarked that the box seemed much sturdier
D. 13 others escaped to a bagel shop.

 

(More details coming soon?  Oy! So, I made this up?)

 

Image courtesy of zazzle.com

 

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